How do branding, business structures, websites and legals create success for you as a start-up interior designer? Creating a website and a brand often hold designers back from starting because they want everythign to be perfect as soon as they start.
But the reality is that at the beginning, things will likely change, so its important to just make a start. That's why your brand and your website will create success by giving you focus, direction and clarity. They help you to start making decisions and move you forward, step by step.
Should interior designers share their trade discounts or provide trade discounts to clients? This session looks at the controversial topic of sharing trade discounts with clients.
The main thing to focus on is whether it's relevant for your specific business, because what's right for one business isn't right for another. The main factors that matter, are your pricing strategy and your niche.
Why do some designers succeed and others don't? Often, it's the designers who succeed that have clarity on specific things which shortens their timeline to success (and guarantees they don't give up too early!)
In this session we focus on the things that make a difference, such as knowing a) how to get clients, b) what services to offer, c) how to charge for your services, d) how to make money, and e) how to present your information.
Welcome Questionnaires are a workflow tool for use with low-cost and budget projects, so they are not to be confused with marketing brochures not to be used for high-end or traditional full-scope projects.
In this session, I answer whether you need to be using the welcome questionnaire as part of your onboarding of clients and why this is a tool for use only with low-cost or budget projects.
If you're a new designer, small projects can be a fantastic way to gain experience, grow your portfolio, and build a client base, but if you're experienced, then taking on small projects is likely a bad idea!
As a designer you need to know that you can't run a small project like a big one. Both small and large projects have their value, but you need to know the difference and use this knowledge to your advantage, depending on where you are in your career as a designer.
Turning a traditional interior design service into a virtual one requires conscious thought and a devised system. The mentality behind virtual services needs to be different to traditional services because the clientele is completely different.
E-Design is a low-cost virtual service that opened the market up to a new range of clients who couldn’t previously afford interior designer’s services. This is why the mentality behind the service needs to be completely different to the traditional way we run interior design projects, especially full service design.
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